Bringing the Tyre Racer out to the people
For one year, the Bridgestone Tyre Racer has been embodying the symbiosis of dynamic, speed, and driving experience as well as excellent grip, highest stability and optimal braking performance. The eye catcher links the core competences of Bridgestone and their ongoing involvment in winter sports. At four Ski World Cup races it created an additonal brand experience.
For the second season, we placed the sculpture on a trailer in order to increase the flexibility and mobility as well as lowering the variable cost. Because of that, we managed to triple the number of events for the upcoming season. Further on, Bridgestone offers to use the Tyre Racer for POS promotions at dealers all over Central Europe.