Over the course of Seefeld’s bid for hosting the Nordic World Ski Championships in 2019, WWP Creative produced the video for the candidacy, as well as the whole event CI CD. Based on the existing Logo a different event appearance was created, which represents the former Championships logo from 1985 and the tradition of Nordic Ski Sports in Seefeld.
The key visual symbolizes coherence and connection – because Seefeld unifies all lovers of Nordic Ski Sports. Hand in hand as a symbol for coherence and the get-together of nations.
The claim „We celebrate a Nordic Ski Festival!“ stands for enthusiasm, cohesion, internationality as well as patriotism.
For the presentation at the FIS Congress in Barcelona, the key visual was brought to life, by several steles, which were formed like connecting pieces and reminded one of the logo. Through integration of flags from participating countries, important values like internationality and hospitality were represented.
Uniting the different steles improved these values even more: Hand in Hand: „Let`s celebrate a Nordic Ski Festival!“