TV Campaign with Ski Stars

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After the successful launch of the Gösser Kracherl and highly satisfying sales figures in spring 2014, Brau Union has decided to stage its latest innovation with skistars Hans Knauss and Michael Walchhofer in order to boost product awareness also in winter. The renown testimonial duet has been completed by another prominent and attractive face: Vice World Champion Michaela Kirchgasser! Always up for some fun she not only represents the young spirit of the Gösser Kracherl but had no trouble convincing the two beer drinkers from the quality and taste of the intentional non-alcoholic beer drink for adults. Finally, the guys had to conclude with the campaign-claim: “früher hätt’s das nicht gegeben!”

WWP Creative could convince the client with 3 TVC scripts that have been shooted in Schladming and Ursprung Alm. Tow of the TVCs will be aired during the winter season in advertising breaks of the Alpine Ski World Cup live broadcasts as well as in conventional advertising blocks. The third commercial will not be revealled before spring time 2015…

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