During the Ski World Cup Finals 2016 in St. Moritz, the LOC St. Moritz in cooperation with WWP Creative, hosted a “Kick-off Event” for the Alpine Ski World Cup 2017.
300 guests, consisting of the “Crème de la Crème” of Alpine Skiing, were invited to this official World Championship evening. The VIP tent of the World Cup Finals, located just next to the ski race track, served as impressive location. For the World Cup evening the interior design of the VIP tent was adjusted and set up in the look and feel of the World Championships 2017.
The highlights of the evening were the presentation and naming of World Championship mascot “Moritz”, the official start of ticket sales and the honouring of attending ski legends, who were invited by the LOC St. Moritz for next year’s World Championships.