Rauch Sponsoring material optimization

After the Ski World Cup season 2012/13 we analyzed the TV and photo material, to reach an improved sponsoring material appearance in the upcoming Ski World Cup season.

In order to optimize the visibility in the speed disciplines we adapted the logo sizes and enhanced by switching to a lighter shade of green the recall value to the Packaging Design.

Finally, different manufacturers made a test production of the material to determine which material and which printing method is optimally for the Rauch sponsoring material.