AUSTRIAN SKI FEDERATION SOCIAL MEDIA COOPERATION

Austria’s no. 1 sports association – declares its first Social Media cooperation

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Together with Media-Saturn Holding GmbH as exclusive electronic retail partner, the president of the Austrian Ski Federation Prof. Schröcksnadel takes the plunge into social media marketing.

As part of the cooperation from WWP Creative, the social media agency ambuzzador, the Austrian Ski Federation and the Media-Saturn Holding GmbH an editorial concept is evolved, that authentically integrates the Austrian Ski Federation teams and star athletes in the existing social media communication of Media Markt and Saturn.

The purpose is to extend the range of social media channels, to increase the community involvement through Buzz-impacts of the Austrian Ski Federation teams and star athletes and to generate additional values for the fans.

WWP Creative acts as a link between the cooperation partners and is responsible for the collection, forwarding and coordination of the editorial content (posting material) between the athletes and the Media-Saturn Holding. In addition, we are responsible for monitoring the on-time implementation of the posts by the Austrian Ski Federation and create interim recordings as well as the final report and processing of all the data and statistics.