After successfully concluding a contract with skistar Anna Fenninger and our customers Rauch fruit juices, we organized the official kick-off press conference for Austria’s number one ski dame and an impact-strong out-of-home campaign. We came up with the creative solution to show Anna offside the ski slopes, in her already comfortable and successfully staged role as fashion & lifestyle icon! We have made the brand slogan “Make your day a happy day” to the scheme and with the help from a renowned photographer from New York we set Anna and the products of happy day fruity in scene. The result: Inspiring!
The first two of several sujets were already nationally rolled out and used, both in the scope of a comprehensive city light campaign in Austria’s main cities, as well as mega posters on the Votive Church in Vienna.