Campaign Schnee is’ cool

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CAMPAIGN SNOW IS COOL

An appeal to the Austrian population to practise more winter sports

The Austrian Ski Federation, as ambassadors of ski sports, in collaboration with the Ministry of Sport, created a campaign in order to bring the people of Austria back to winter sport activities. Therefore, they brought the folks-rock’n’roller Andreas Gabalier as a celebrity on board. He contributed the official song “Go for Gold“ to the FIS Alpine Ski World Championships in Schladming.

WWP Creative took over the full-service contract from the development of the key visual “megaphone” to the implementation, production of a TV commercial and print ad. Further we were responsible for press conferences and on-site activations during the campaign.

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