Campaign Schnee is’ cool

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An appeal to the Austrian population to practise more winter sports

The Austrian Ski Federation, as ambassadors of ski sports, in collaboration with the Ministry of Sport, created a campaign in order to bring the people of Austria back to winter sport activities. Therefore, they brought the folks-rock’n’roller Andreas Gabalier as a celebrity on board. He contributed the official song “Go for Gold“ to the FIS Alpine Ski World Championships in Schladming.

WWP Creative took over the full-service contract from the development of the key visual “megaphone” to the implementation, production of a TV commercial and print ad. Further we were responsible for press conferences and on-site activations during the campaign.