The basis for the logistically challenging project was the idea of an advertising campaign for the 20 year anniversary of Media Markt.
“The natural environment of electric appliances” and the integration of the electronic world in the household and the everyday life were presented to the customers through an interactive guide-system.
WWP Creative developed the concept in the form of an average one family house. The house toured through all over Austria at 22 Media Markt stores for 6 months and allowed an active experience of the products. At the end of the tour the house was raffled.