Following a presentation at the Lindt Headquarter in Switzerland, WWP Creative has been trusted with putting to practice a promotional campaign for the Swiss chocoloate giant and thus widen it’s client portfolio on the Swiss market. It is our task to amplify the values of the recently introduced Lindt TEDDY, the christmassy equivalent to the famous Lindt bunny.
On the last 3 weekends before Christmas Lindt were lighten up the hearts of the Swiss (our claim: „Bring ein Herz zum Leuchten!“) and make them share their emotions and feelings for their friends and families next to a authentic TEDDY inflatable which is characterized by the revolutionary printing technology. Visitors can record messages on site that may be aird on the radio as well as they can send photo greetings with our photo tool.
Radio and press coverage and an online sweepstale will roll out the promotion to the entire country and entitle the lucky winner to give away a trip to New York – to whomever he wants but himself.