Formula 1 Activation

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The F1 weekend in Monaco was not only the Race of the year but also the kick-off for the F1 advertising campaign of our client Rauch – Official Partner of the Red Bull Racing F1 Team since many years.

Heating up for the home Grand Prix in Spielberg Austria Rauch is celebrating its F1 sponsorship via TV Spots and Presenting Spots on Austrian TV. Just in line with the overall TV campaign “Welcome to the Rauch valley” WWP Creative has come up with the idea to interpret the high precision F1 world from a children point of view. “Cause you better start early if you wanna become a Formula 1 World Champion…”