Feel Brazil Campaign

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Bayao is the latest innovation of the brewery Veltins – a Ready to Drink Mix with Caipirinha taste. The Mission for WWP Creative, in collaboration with the customer, was to prepare a Launchcampaign in Germany in the Spring of 2011, and to develop an authentic brand- and imageworld for this drink, targeting a young audience. Caipirinha has it’s home in Brazil, so Brazil was selected as the home of the brand. Top-Model and DJ Jesus Luz was the appropriate brand ambassador.


Weitere Projekte für den Kunden Veltins