BKW „Bernische Kraftwerke“ is the new sponsor of Swiss-Ski and activates the sponsorship for the first time during season 2015/16, therefor we developed a concept for the sponsorship-activation.
To create an emotional and energetic sponsoring and event performance, we are visualizing the energy of the winter sport in connection with the Swiss-Ski athletes. The deep squat position of a downhiller, the powerful push of a cross-country skier, the pulsed moment of force of a snowboarder, the dynamic jump of a ski jumper – all united through a huge natural energy! Therefore we create a visual interaction and transfer effect between
BKW as a sponsor and energy provider, and the athlete who frees this energy through his sporting performance.
For the elaboration of both print sponsoring tools as TV and social media appearance, we are trying to add an emotional charge and to stage the brand promises accordingly to the claim “Energy for tomorrow”. The film concept dramatizes the claim, showing the athletes of Swiss-Ski in spectacular settings during their summer training. The aim here is to point out the commonalities between Swiss-Ski and the BKW, establishing a logical foundation for the partnership. For both the main focus is on energy for tomorrow.