Sponsoring FIS Alpine Ski Worldcup

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WWP created the complete sponsorship image from a blank sheet of paper, focusing on two key elements: The “Milksplash” is a refreshing visual element which makes the company logo more attractive, whereby the “Emmi cow bell” attracts attention both visually and acoustically – at ski races as well as alongside a cycle race.

On-site activation ideas such as the cow-bell fan team, cow-bell sampling stand or the Emmi chalet, provide additional reinforcement of the brand image.