Emmi uses the FIS sponsorship commitment to introduce the new Jogurtpur. WWP Creative stages the event and turns the World Cup Finals in Lenzerheide into a Jogurtpur show case.
Jogurtpur is the first Swiss Jogurt without additives. The communication of the product USP “Only three ingredients – Jogurt, Fruits, Sugar” is the focus of the campaign at Lenzerheide. All relevant touch points are adapted to Jogurtpur und thus deliver an entertaining brand experience.
WWP Creative also develops a unique give away – the Jogurtpur spoon. The high-quality plastic spoon is available in four different colors – each one corresponds to one of the four product flavors.
The highlight of the Jogurtpur show case is the PR event held at the Emmi Chalet. World Cup Winner Marcel Hirscher and his colleagues Felix Neureuther and Dominque Gisin produce the new Jogurtpur for the sports press and offer free samples.