Proud to present you: starring the footballers of the Swiss National Team WWP creative has created and realised the launch campaign for the new Cup Special Models for the client AMAG Volkswagen Switzerland. Throughout a 360° campaign the umbrella idea “We drive Football-Switzerland” has been dramatised on TV, in Out of Home, Print as well as at showrooms of the Volkswagen dealers across Switzerland. The center piece of the campaign is certainly the TV commercial featuring trainer legend Ottmar Hitzfeld. With his renown whistle he calls not only for the attention of Swiss fans but for his players from the national team who enter the stadium driving the new Cup Special Models under the thunderous cheer of the fans… The probably biggest challenge of the project was the limited availability of the football stars. In only 4 hours all film and photo shots had to be made!