On-the-go character at its best
WWP Creative created an international sampling approach for the successful lifestyle brand Emmi CAFFÈ LATTE. Attention-grabbing Segway prototypes from the forge of WWP Creative are equipped with coolers and a cup replica and surprise at the hotspots of the major cities
(GER-AUT-SUI). The target group orientated selection of touch points leads together with the high flexibility in site selection during the day to excellent sampling contacts.
The success of the concept can also measured with the follow-up projects: So we are creating concepts for the new Emmi CAFFÈ LATTE sampling tour 2014 and use the Segways in the Ski World Cup in winter as additional awareness booster.