In autumn of 2013, Bridgestone decides to invest in the development of a highly functional promotion tool rather than activate it’s sponsorship right on-site. After 10 months of planning and construction the promotion trailer first sees the light of a Ski World Cup race at the season opening in Sölden.
The trailer is 11 meters long and weighs 13 tons and provides an extremely flexible and modular event solution that allows to use it in different and easily exchangeable setups and brandings. Apart from Alpine Skiing, events in both Moto GP and automotive fairs are already in planning.
WWP Creative is responsible for the entire production process including the design contests and bids as well as supervision of the production. In the future, we will handle all the events in Alpine Skiing as well as the maintenance for the vehicle and its interior.