Objective of BKW’s campaign for the season 2016/17 was to renew the image of a traditional electricity provider and to communicate the fact, that BKW is more than that, namely the Nr.1 energy supplier of the future.
It was therefore necessary to remedy that deficiency and to concretise the diffuse image of BKW through the provision of infrastructure, competences und services.
Energy is all that drives us. What if every single one of us could produce energy? How does it look like, the future of energy?
Our then produced spot shows where the journey might lead. Either way the BKW is not taking place in the passenger cabin but in the cockpit, following the principle of “We develop the future of energy – simple, safe and integrated.
The spot consists of a sequence of highly aesthetic scenes shot in the field of BKW’s infrastructure- and service world, embedded into magnificent nature shots. It shows skistars Patrick Küng, Beat Feuz, Wendy Holdener and Charlotte Chable during training and also in their private spheres. The central questions in regards of the future of energy are thematised in the form of an inner monologue.