360° Energie Kampagne

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As a sponsor of Swiss-Ski, BKW is activating sponsorship in winter sports – be it on-site with the BKW Lounge or as part of a print & social media campaign.

The new campaign brings the stars of Swiss Ski to exciting locations of the BKW and allows them a virtual look into the future of energy through a Holo-Lens.

In short social media episodes, BKW provides insights into existing and new business areas and conveys a strong, future-oriented, no.1 brand claim.

The Snow & Gloria episodes, with athletes like Beat Feuz and Carlo Janka, additionally provide entertaining off-piste content on Facebook.